NISSAN USA - THRILL OF THE DRIVE

Produced February 2023 & February 2022

Automotive retail is anything but thrilling. It often involves a car dealership, some balloons, and the most mundane 30 seconds of viewing imaginable.  So we’re setting a new standard. 

To cut through the noise that is the current retail formula, Nissan is making every film an action-filled thriller, led by a commanding, self-aware hero.

Below are 2 films produced for this campaign. The first depicts your typical ‘whodunnit’ mystery. The other, a rooftop chase scene. In both films the Nissan Rogue helps our hero save the day.

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TEAM
Agency: TBWA\Chiat\Day New York

“MYSTERY MANSION”
DIRECTED BY JAMIE BABBIT
CD: Meg Pearce, Katie Cascio, Jose Palacios
AD & CW: Victoria Lyons, Briatni West
Producer: Ron Warner, Brooke Azzaro

“STUNT”
DIRECTED BY PAUL HUNTER
CD: Mike Blanch
AD & CW: Victoria Lyons, Briatni West
Producer: Ron Warner