NISSAN USA - EVs THAT ELECTRIFY
Produced November 2022
You don’t buy a car for efficiency, connectivity, or a 12" digital display. No, you buy a car with your heart. Problem is, when it comes to EVs, people don't buy with their hearts. They're worried about range and charging times and all the electric car stuff.
Nissan has been making EVs since 1947, so selling electric cars just for "electric" sake is old news for them.
EVs aren’t science fiction anymore, in fact they aren’t even Nissan's "future." EVs are their heritage. In short, we don't want people to buy Nissan EVs just because they're electric. We want them to buy them because they make them feel electrified.
Below is a breakdown of the VFX that went into the spot, thanks to the help from the team at JAMM.
TEAM
Agency: TBWA\Chiat\Day New York
ECD: David Banta
CD: Basil Cowieson
AD & CW: Victoria Lyons, Briatni West
Production: Chris Klein, Sumer Friedrichs