The Fright Attendant is WestJet’s virtual assistant there to calm the fears of anxious fliers.
PROBLEM
1 in 3 people are anxious to fly or too afraid to fly at all, yet airlines - the experts - fail to address this problem.
SOLUTION
The Fright Attendant: your virtual assistant there to calm your fears of flying. The attendant is available to chat through your nerves while flying on WestJet airlines.
You can connect to The Fright Attendant through WestJet’s in flight entertainment application.
Fliers can chat with The Fright Attendant at any time throughout the flight, receiving personalized messages to talk through their anxiety.
The Fright Attendant is connected to the plane so users receive push notifications every time there is a signal (i.e. seatbelt sign goes on) providing reassurance.
Ads for the app will be placed in the in-flight magazine on all WestJet flights