The Ultimate Mashup Machine

The Nissan Kicks has been reinvented. And with Bose speakers built directly into the headrests, it’s the ultimate mashup on wheels. So what better way to re-introduce the completely redesigned vehicle than with an epic musical mashup?

With the help of Radish Music and the infamous DJ Earworm, we mashed up two iconic tracks for the spot:

And since diss tracks were having a moment in pop culture, we thought it would be fitting to have rapper Kenny Mason create his very own diss track against the competitors of the Kicks:

“I might win a Heisman when I switch to Sport - we all know the Kicks will get you extra points.”

Then we teamed up with artists BLK ODYSSEY to tell his own story of reinvention, alongside the completely reinvented Kicks:

TEAM
Agency: TBWA\Chiat\Day

ECD: Mike Blanch & Barney Goldberg
GCD: Basil Cowieson
Senior Copywriter: Briatni West
Senior Art Director: Victoria Lyons
Associate Copywriter: Lauren Pfeifer
Associate Art Director: Kelley Qu