When it comes to electric vehicles, most people think they have to compromise. But the All-Electric Nissan ARIYA has it all. It’s electric, with an edge. Dualities is a campaign that showcases both sides of the ARIYA.

It’s fiercely elegant.

It’s a beauty and a beast.

We worked with Brie Larson and Jay Ellis to showcase the duality of the ARIYA on social media.

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a 3D billboard in Times Square showed off the duality of the vehicle.

Stills were captured by photographers MP Curtet, who meticulously matched the position of the vehicle in different environments to achieve the split-screen imagery.

CREATIVE TEAM
Agency: TBWA\Chiat\Day

ECD: David Banta
GCD: Basil Cowieson
ACDs: Katie Cascio, Meg Pearce
Senior Copywriter: Briatni West
Art Director: Victoria Lyons
Jr. Art Director: Enrique Bosch