MERCEDES-BENZ - CONCOURS DE ZOOM
Produced May 2020
Due to COVID-19, car events across the country had been postponed or cancelled. This left car enthusiasts parked with no where to go.
So Mercedes-Benz brought the show to them through Concours de Zoom: A virtual car show hosted by nine panelists through Zoom.
Peaking the interest of Jay Leno, Martha Stewart, Ludacris, Madalaine Petsch, Rickie Fowler, Cole Walliser and Hannah Elliott - the nine-panelist virtual car show was born. The Mercedes Classic Center even joined in with a rare 300 SL Gullwing. We showed that our shared passion for these remarkable machines will always bring us together, even in the era of social distancing.
TEAM
Agency: Publicis Sapient New York
GCDs: Wayne Fujita, Arthur Vaughan
CDs: Todd Houlette, Gregory Farley
Senior CW & AD: Logan Donaldson, Javier Vela
Jr. CW & AD: Cailin Boegel, Victoria Lyons
Account Director: Nicholas Verderosa
Production: Joe Gagliardi, Alexa Rosato, Pete Taft, John Hinson
Strategy: Natalie Webb, Sean Guthrie, Kristina Devega, Christen Leggett