UNDENIABLE GOODS
As interns at TBWA\Chiat\Day, we were tasked to create unique merchandise that embodies the spirit of the agency.
The Idea: Undeniable Goods – A line of customizable apparel inspired by iconic moments in TBWA history.
Our coworkers were invited to our pop-up shop to screen print our designs on new or thrifted apparel - making every piece uniquely their own.
We wanted to nod to some of the agency’s most recent successful work - so we used thrifted apparel and made it into our own as a reflection of the recent campaign “Billie Jean King Your Shoes.”
Billie Jean King herself asked for a custom piece of apparel. But more about that below in the “results” section…
PRESS:
AdAge
The designs were inspired by iconic campaigns and moments in TBWA history, including Apple’s “1984” commercial and Columbia Journalism’s “Fake Newsstand.” I was a part of the team who created the designs.
“RESULTS”
The first DIY pop-up shop in Chiat\Day history
CEO Rob Schwartz approved (proven when he screen-printed onto his suit jacket)
When asked for permission to use her “likeness,” Billie Jean King asked for a piece of her own
Picked up by AdAge the following day
”Good enough to wait in line for admission” - according to a nice coworker on Instagram
“Wow I’d actually wear this merch” - according to a nice coworker IRL and proven around the office daily
TEAM
Victoria Lyons - AD
Thit Lin Venning– AD
Jillian Nedd – AD
Scarlett Maestre – AD
Elexus Greene – AD
Miesha Agrippa – AD
Sofia Soldevila – CW & AD
Vaishnavi Rai – CW
Alexa Pagano – Production
Daniel Okin – Production & Photography
Diran Adelekun – Strategy
Raymond Sein – Strategy
Claire Miller – Strategy
Alexa Xylas – Account Planner
Nicole Rodriguez – Business
Andres Teran – Business
Zoë Knudsen – Creative Operations
Lucas Kamakura – Finance